Sport, leisure and fitness play a vital role in long-term community health, which is why effective, future-proof planning matters. At FMG Consulting we deliver strategic solutions that create lasting value and benefits for the communities they serve.  

With a strong track record of successful projects, we help local authorities define clear, evidence-based roadmaps to achieve their long-term service goals.

Our expertise spans playing pitch strategies, facility planning, and sports and physical activity strategies. Each one is tailored to your local context and aligned with national guidance and compliance standards.

Football team discussing strategy

Why Strategic Planning Matters

With a lack of strategic oversight resources can be wasted, the power of sport, leisure and fitness is diminished, and the outcome doesn’t deliver. Comprehensive strategic planning, however, ensures success from the outset:

  • It provides a clear and actionable framework for your service
  • It aligns with your wider corporate and community objectives
  • It offers a solid evidence base for investment decisions
  • It ensures compliance with Sport England’s national guidance and other regulatory requirements

Our Process

We follow a clear and transparent methodology to create a strategy which precisely matches your organisation’s needs:

Strategy alignment

We start by understanding your goals, so the resulting strategy supports the immediate need and the wider local priorities

Consultation

We consult with key stakeholders to gather local insight and build consensus

Supply and demand analysis

We identify current demands and future need

Needs analysis

Using evidence-based methodology we identify current gaps and priorities

Impact assessment

We look at the social, health and economic impact of any proposals

Intervention design

We create recommendations that are practical and sustainable

Action planning

We build an actionable plan and step-by-step roadmap to deliver the results and achieve core goals

Strategy alignment

We start by understanding your goals, so the resulting strategy supports the immediate need and the wider local priorities

Consultation

We consult with key stakeholders to gather local insight and build consensus

Supply and demand analysis

We identify current demands and future need

Needs analysis

Using evidence-based methodology we identify current gaps and priorities

Impact assessment

We look at the social, health and economic impact of any proposals

Intervention design

We create recommendations that are practical and sustainable

Action planning

We build an actionable plan and step-by-step roadmap to deliver the results and achieve core goals

Why FMG?

With a wealth of experience and a highly skilled team, we are a trusted partner to councils across the UK. Our projects, typically lasting six to twelve months, focus on delivering strategic plans that are practical, achievable, and impactful. From large urban councils to smaller district authorities, we take pride in supporting a diverse range of local governments with tailored, high-quality solutions.

Every project is led by an experienced FMG director who brings decades of expertise in strategic leisure planning and a calm, hands-on approach to complex projects.

We understand the questions you're likely to ask - How much will it cost? How long will it take? Have you done this before? We'll be happy to discuss pricing, timelines, and show you similar case studies and testimonials which demonstrate our proven track record and commitment to top-level strategic planning.

Get In Touch

Whether you’re in the early stages of planning or ready to commission a full strategy, we’re here to help. Contact us to discuss how FMG can support your service so it thrives now and in future.

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Expert guidance for lasting success

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Related Case Studies

Lewisham Sport & Physical Activity Strategy
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Cumberland Leisure Review

Our work included a full leisure review for the newly formed (following devolution) Cumberland Council. FMG and Progress…

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Ashfield District Council
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FMG developed a Built Facilities Strategy and Playing Pitch Strategy for the Council. This resulted in:

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Testimonials

What Our Clients Say

“I look forward to continuing to work in the future and would be happy to recommend FMG Consulting to other potential clients considering facility developments or procurement projects.”
Sport England
“Their advice on how to improve the cashflow and profitability of the project proved very useful in reshaping the scheme. Their positive and helpful attitude was greatly appreciated by our team and we would not hesitate to use them again or recommend them to others.”
Neptune Wirral Ltd
“We were very pleased with the outcome of the procurement process which almost exactly mirrored the projections in your business case”
London Borough of Lewisham
“The sessions were great fun and inspirational, and the fact that some staff were involved in the design and delivery of the sessions really helped build our own capacity and understanding for the future.”
Dacorum Sports Trust
“We were so impressed with the support we received, in a very experienced and professional manner. It has made a huge difference to how we progress and has basically given us a short cut to where we want to get to!”
Rubicon Leisure Ltd
View More Testimonials
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