FMG began life with a single objective in mind – to get people moving, help them to lead healthier lives and support communities around the country.

We were established in July 2010, during a time of economic uncertainty, to help public, private and third sector organisations to better plan, protect and deliver sport and activity in the communities they serve.

It’s a guiding principle we have pursued relentlessly ever since, ensuring communities continue to have access to the places and spaces they need to be active, whether through playing sport, engaging in physical activity, or using inclusive wellbeing services.

Our first projects were with Sport England, delivering feasibility studies and contract procurement support for the National Centres. These early commissions led to further work, supporting national governing bodies, local authorities, leisure trusts and development partners with everything from strategic reviews, feasibility studies, business cases, facility development plans and procurement.

Our reputation grew quickly, and we became the go-to consultants for Sport England, local authorities and national governing bodies. We are proud to still be the largest specialist sport and leisure consultancy in the UK. We continue to grow and work with clients who seek robust, realistic and deliverable project outcomes.

Sport England Framework Provider

UK Leisure Framework

Perfect Circle

Bloom Certified Supplier (NEPRO 3)

Excellence

We enhance services, continuously improve customer satisfaction, and boost productivity across the entire organisation.

Client-Centric

We build strong relationships with our clients, ensuring they are satisfied with the quality and value our work brings to their organisations.

Innovation

At FMG Consulting, every team member is encouraged to think creatively, express their ideas, and pursue bold, ambitious goals.

Sustainability

We minimise our carbon footprint by using public transport, prioritising video conferencing, limiting printing, and offsetting carbon emissions.

Case Studies

Birmingham Commonwealth Games Stadium

FMG were responsible for the delivery of the Business Cases for the Commonwealth Stadium for the Games in 2022 and the L…

Jun 16, 2025 6:30:00 AM 1 min read

Case Studies

Derby City Council

Indoor sports facilities strategy adopting Sport England’s ANOG guidance. Our focus was on the impact of aged stock on p…

Jul 10, 2025 10:10:59 AM 1 min read

Case Studies

Football Foundation Football Hubs

We were appointed by the Football Foundation to develop the structure and financial modelling (business planning, phasin…

Jul 10, 2025 10:26:23 AM 1 min read

"Sports England commissioned Darren of FMG to prepare the Business Plan for SCSC. The Committee connected with Darren right away at the first meeting. His exceptional bubbling personality, booming enthusiasm, insightful ideas, and eagerness to help became quickly apparent. We knew, felt, and have been proven right that he was the right person to be working with a community who in the past had little faith in professionals and the establishment. The Committee worked with Darren and his team for about six months, gathering information in small group discussions, carrying out a desktop search, including a survey of our users. He kept in touch with me, constantly updating and clarifying information to ensure that the Committee owns the business plan. The business was completed well ahead of time. It was presented to the Committee Members and the wider community of over one hundred and fifty guests at a recent meeting. He was applauded for the comprehensive nature of the business plan, which was easy to read and presented."

Sport England

"FMG have been invaluable in supporting the redevelopment of Gurnell Leisure Centre with a 50m competition pool and major water park, from initial feasibility through to the development of the business case and financial modelling. Their ability to work with the Council and professional team on addressing some of the key issues around operational design and project financing have contributed positively to the success of the project."

London Borough of Ealing

"Guildford Borough Council have been working with FMG Consulting, Tim Mills and Bea Wheatley, on a time sensitive leisure contract procurement. FMG came on board, following a competitive tender process, with one-year remining on our current leisure contract, less than the ideal eighteen months. However, with their professionalism and support we carried out effective soft market testing and have received a number of tenders that have surpassed our expectations. The structured, inclusive approach taken by FMG has ensured Council wide support for the procurement process and ensured we are on schedule to achieve a great result within the tight timeframes of our tender. Working with Tim and Bea has been both educational and enjoyable and the support has been invaluable to achieving such a positive result. FMG have been great to work with and I would have no hesitation in recommending their services to other Councils."

Guildford Borough Council

"FMG have supported the Foundation with its football hub programme since its start and have been invaluable and creating the contract structure, financial modelling and business planning for the roll out of the hubs across England and their work has been invaluable to its success."

Football Foundation

"I have worked with FMG on a range of projects over the years and always found their knowledge and expertise to be invaluable in guiding our strategic decision making around the Sports and Leisure agenda."

Wokingham Borough Council

“FMG Consulting has provided exceptional support to Cumberland Council through the delivery of a comprehensive five-stage Leisure Review. Their work has been integral in shaping the future of leisure provision across the area, with a clear focus on both community well being and long-term sustainability. Throughout the process FMG demonstrated deep sector expertise, strategic insight, and a collaborative, solutions-focused approach. Their ability to engage stakeholders, interpret complex data, and present clear, actionable recommendations has been invaluable. FMG’s work has laid a strong foundation for evidence-based decision-making and has equipped the Council with the tools needed to move forward confidently in delivering improved health and well being outcomes for our communities.”

Cumberland Council

“FMG Consulting provided invaluable support to myself and Beau Sejour Leisure Centre for its work on the initial stages of the Beau Sejour Sustainability Review. FMG’s expertise, professionalism, and collaborative approach were instrumental in guiding the project through a critical evaluation of current performance, future possibilities, overall purpose and potential future direction of travel for our relatively unique situation in the Island of Guernsey. FMG brought a clear strategic lens to the review process, engaging effectively and extensively with stakeholders, and offering insightful analysis and recommendations. Its work has laid the foundation for future planning and development aligned with the Island’s broader goals. I have appreciated the team’s commitment, responsiveness, and high standard of work delivered throughout the engagement. FMG Consulting has been a trusted and highly effective partner in this important stage of the review.”

States of Guernsey

A diverse group of adults gathered in a casual meeting setting, chatting and networking in a circle of chairs, suggesting a community workshop or planning session for local sports or leisure initiatives.

How To Find the Right Funding for Local Sports Clubs and Leisure Projects

Jan 15, 2026 10:00:01 AM 3 min read

A large group of people engaged in sports activities, in this case jogging, illustrating the community and economic benefits of sports and leisure in England.

The Community And Economic Benefits Of Maximising The Value Of Sports in England

Dec 30, 2025 10:00:01 AM 4 min read

A leisure centre receptionist assisting a customer at the front desk, highlighting the importance of continuity, service quality, and strategic planning as leisure management contracts near expiry.

Your Leisure Facilities Management Contract Is Ending: What Are Your Options?

Dec 1, 2025 10:00:00 AM 3 min read

About Us

"Shaping a healthier and more active society, now and in the future"

Expertise Built Through Real-World Experience

Our Team