Ensuring access to high-quality, fit-for-purpose sports pitches is a vital part of delivering healthy, active communities. Whether you’re managing public leisure assets, developing local plans, or supporting new housing growth, a comprehensive Playing Pitch Strategy (PPS) gives you the confidence to make well-thought-out, sustainable decisions.

At FMG Consulting, we support local authorities, planning teams and developers with the data, analysis and strategic recommendations needed to plan, protect and invest in pitch provision for football, rugby union, rugby league, cricket, hockey and more. This work often extends to non-pitch sports too, such as tennis, padel tennis and netball

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Services We Offer

We provide a complete range of planning and development services related to outdoor sports provision, including:

Playing pitch strategies

Comprehensive PPS delivered in partnership with local authorities that adhere to Sport England guidelines to ensure a sufficient supply of playing pitches and fields for sport and recreation. Support for both local policy and funding applications

Needs assessments

In-depth analysis of existing supply and demand as well as forecasting of future usage, population growth and sporting trends to ensure the creation of viable and sustainable pitches

Efficiency tests

Evaluating whether existing sites are delivering maximum value and identifying opportunities for investment, reconfiguration or rationalisation

Planning applications

Helping local authorities and developers evidence the need for new provision (or changes to existing provision) in line with national policy and local strategies

Our Partners

We regularly collaborate with local authorities, Sport England, national governing bodies of sport, including the Football Association, the Rugby Football Union, the England and Wales Cricket Board and England Hockey, along with housing developers.

Our work includes ensuring PPS supports wider leisure and health objectives, determining that any provision is in accordance with the National Planning Policy Framework and Sport England guidance, providing evidence for planning submissions to help deliver high-quality sustainable facilities for communities.

Our Clients

Our PPS team has delivered work for local authorities and planning bodies across the country. Recent projects include Broadland, Norwich, South Norfolk, Ashfield, Wokingham, Gateshead, Cheltenham and North Northamptonshire.

In the case of North Norfolk District Council, we worked with them on their planning application and to secure £11 million in funding from the Government’s Levelling Up fund for their Fakenham Leisure and Sports Hub. This included plans to create a full-size 3G all-weather artificial grass pitch for competitive sports.

Why FMG?

A well-crafted PPS creates opportunity, widens participation and ensures sport is part of the fabric of growing places. But it requires people who fully understand how the leisure industry works and can make sure it is viable and sustainable. 

At FMG our consultants are all senior industry professionals or former leisure CEOs with extensive experience in creating comprehensive PPSs that serve the community in which they sit. Done right, a PPS provides the confidence needed to secure investment, unlock land value, meet policy obligations and create better places to live and play.

Get In Touch

If you’re looking to commission or update your Playing Pitch Strategy or require specialist input for a planning application or housing development, get in touch with us today.

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Testimonials

What Our Clients Say

“I look forward to continuing to work in the future and would be happy to recommend FMG Consulting to other potential clients considering facility developments or procurement projects.”
Sport England
“Their advice on how to improve the cashflow and profitability of the project proved very useful in reshaping the scheme. Their positive and helpful attitude was greatly appreciated by our team and we would not hesitate to use them again or recommend them to others.”
Neptune Wirral Ltd
“We were very pleased with the outcome of the procurement process which almost exactly mirrored the projections in your business case”
London Borough of Lewisham
“The sessions were great fun and inspirational, and the fact that some staff were involved in the design and delivery of the sessions really helped build our own capacity and understanding for the future.”
Dacorum Sports Trust
“We were so impressed with the support we received, in a very experienced and professional manner. It has made a huge difference to how we progress and has basically given us a short cut to where we want to get to!”
Rubicon Leisure Ltd
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Related Case Study

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FMG were appointed by Cheltenham Borough Council to develop a new Playing Pitch Strategy ('PPS'). Development of the str…

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North Northamptonshire Council
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FMG completed a new Playing Pitch Strategy (‘PPS’) for North Northamptonshire Council in December 2024. The Council is a…

Jul 10, 2025 11:29:45 AM 1 min read
Wokingham Borough Council
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FMG were appointed by Wokingham Borough Council to develop a new Playing Pitch Strategy ('PPS'), which was required to r…

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