Active Wellbeing

FMG Consulting partners with local authorities, leisure trusts, health and social care providers and community organisations to co-design and deliver inclusive, sustainable, and locally led Active Wellbeing Services. These services harness the power of physical activity to improve both physical and emotional health & wellbeing , reduce inequalities and create more connected, resilient communities.

As health and social care systems evolve, active wellbeing has become a vital preventative approach, promoting healthier lifestyles while alleviating pressures on health & social care and local community services. By integrating physical activity, mental health support, social connection, and behavioral change into a unified model, our services provide a holistic framework to improve population health outcomes.

Our approach is shaped by over 35 years of hands-on experience in health, social care, education, employment and community services. Lead by a former Director Health, Wellbeing, Leisure & Community Services and Member of Health & Wellbeing Boards, we combine strategic insight with practical, operational knowledge to deliver results that make a difference to communities. Our team includes an extended network of Public Health Consultants who currently advise local authorities and government departments on health and social care policy and strategy.

Whether you’re developing a new strategy, trying to increase the social value of your facilities ,evaluating the impact of existing provision, or aligning with broader health goals, FMG brings the expertise, tools, and sector insight needed to drive meaningful and measurable change.

Active Wellbeing Strategies

Integrated planning that connects physical activity, sport, health and social care.
Alignment with health priorities including prevention, social prescribing, and community resilience.
Evidence-based whole system strategies to support local delivery, funding, and improved outcomes.

Local Government Reorganisation

Strategic support to help councils align leisure, health, and wellbeing services with statutory functions, including public health, children’s services, and adult social care.
Review and repositioning of leisure assets to contribute to key priorities such as prevention, early intervention, and reducing health inequalities.
Development of integrated service models that support cross-departmental collaboration and deliver shared outcomes across health, care, and community agendas.
Guidance on restructuring, governance, and delivery models to maximise value, efficiency, and long-term sustainability during periods of organisational change.

Needs Assessment & Insight

Analysis of local demographics, health data, and activity trends.
Engagement with stakeholders and communities to capture lived experiences.
Identification of gaps, barriers, and strategic opportunities.

Facility & Infrastructure Planning

Strategic reviews of existing assets and service footprints.
Planning for co-located services and inclusive community hubs.
Design briefs promoting active environments and accessibility.

Commissioning & Delivery Models

Business case development and procurement support.
Evaluation frameworks to measure impact and social return.
Advice on governance, partnerships, and delivery innovation.

Training & Capacity Building

Workforce development for health, wellbeing, and leisure sectors.
Training for councillors, officers, and operational teams.
Support for community and voluntary organisations.

Monitoring & Evaluation

Bespoke evaluation frameworks tailored to local priorities.
Measurement of outcomes and impacts aligned with local and national indicators.
Insight to support continuous improvement and demonstrate value.

Partnership Development

Facilitation of cross-sector collaboration across health, housing, leisure, and community services.
Development of shared goals, governance models, and delivery plans.
Strategic guidance to unlock funding and maximise impact.

Expert Leadership:

Led by professionals with senior-level experience in local government and health systems.

Proven Track Record:

Over three decades of delivering transformative wellbeing and leisure solutions.

Strategic & Practical:

We unite high-level strategy with operational know-how.

Community Focus:

Our work champions inclusion, equity, and lasting health impact.

Flintshire

Jul 10, 2025 12:29:42 PM 1 min read

Oxford City Council

Jul 10, 2025 12:27:27 PM 1 min read

Gateshead Borough Council

Jul 10, 2025 12:22:34 PM 1 min read

“I look forward to continuing to work in the future and would be happy to recommend FMG Consulting to other potential clients considering facility developments or procurement projects.”

Sport England

“Their advice on how to improve the cashflow and profitability of the project proved very useful in reshaping the scheme. Their positive and helpful attitude was greatly appreciated by our team and we would not hesitate to use them again or recommend them to others.”

Neptune Wirral Ltd

“We were very pleased with the outcome of the procurement process which almost exactly mirrored the projections in your business case”

London Borough of Lewisham

“The sessions were great fun and inspirational, and the fact that some staff were involved in the design and delivery of the sessions really helped build our own capacity and understanding for the future.”

Dacorum Sports Trust

“We were so impressed with the support we received, in a very experienced and professional manner. It has made a huge difference to how we progress and has basically given us a short cut to where we want to get to!”

Rubicon Leisure Ltd

Case Studies

Glasgow City System Partners - Co-Producing the Active Glasgow Strategy

FMG Consulting was appointed to co-produce the Active Glasgow Strategy a bold and inclusive plan to support the city’s a…

Jul 10, 2025 10:58:37 AM 1 min read

Case Studies

Lewisham Sport & Physical Activity Strategy

FMG were appointed by the Council in October 2019 to develop Lewisham’s Physical Activity and Healthy Lifestyles Strateg…

Jul 10, 2025 10:31:38 AM 1 min read

Case Studies

Cumberland Leisure Review

Our work included a full leisure review for the newly formed (following devolution) Cumberland Council. FMG and Progress…

Jul 10, 2025 10:28:42 AM 1 min read

Active Wellbeing

Empowering Communities Through Healthier Lifestyles

Your Partner in Health & Wellbeing-Driven Service Transformation

Our Services Include:

Active Wellbeing Strategies

Local Government Reorganisation

Needs Assessment & Insight

Facility & Infrastructure Planning

Commissioning & Delivery Models

Training & Capacity Building

Monitoring & Evaluation

Partnership Development

Why Choose FMG?

Expert Leadership:

Proven Track Record:

Strategic & Practical:

Community Focus:

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Flintshire

Oxford City Council

Gateshead Borough Council

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What Our Clients Say

Related Case Study

Glasgow City System Partners - Co-Producing the Active Glasgow Strategy

Lewisham Sport & Physical Activity Strategy

Cumberland Leisure Review