---
title: Cheltenham Borough Council
description: Cheltenham Borough Council created a Playing Pitch Strategy to tackle pitch quality and demand, aligned with Sport England guidance.
image: https://www.fmgconsulting.co.uk/hubfs/Images/Cheltenham-Borough-Council.webp
---

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# Cheltenham Borough Council

by [FMG Consulting](https://www.fmgconsulting.co.uk/blog/author/fmg-consulting)

 1 min read

 Jul 10, 2025 11:26:11 AM

- FMG were appointed by Cheltenham Borough Council to develop a new Playing Pitch Strategy ('PPS').
- Development of the strategy involved conducting 60 site assessments to determine pitch quality and consultations with 27 sports clubs, two Town and Parish Councils and 11 schools.
- The strategy was developed in line with Sport England’s PPS guidance and was signed off by the steering group, which consisted of the Council, Sport England, NGBs and Active Gloucestershire.
- Development of the strategy used Sport England's Playing Pitch Calculator to identify demand generated from two strategic development locations. The Action Plan identified how these two developments could contribute on-site and off-site provision to meet the shortfalls identified in the strategy.
- The site-by-site action plan identified the current status of sites included in the study and what their future recommendations were (Protect, Enhance, or Provide), to ensure that the shortfalls identified could be met. The Council were also provided with training to update the PPS database as part of the Stage E process.
- Since the strategy was signed off in May 2024, the Council has been working on progressing several on the recommendations identified in the Action Plan, including an AGP project and improvements in pitch quality at strategically important pitch sites identified as poor.

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